As a marketer and manager I believe the best projects and intentions are doomed without a clear plan and goals. Creating and executing marketing plans is one of my passions, and part of why I love marketing. To me marketing is more than just a color scheme and a catchy jingle, although the visual identity is key to building a brand. Marketing is about creating an impact and knowing your customers, both internal and external. Crafting a plan and defining how you will measure success is key to the development of any marketing program, no matter how small the campaign. And while I love quantifiable results, the outcome can be defined in qualitative terms as well.
I work with businesses for both B2B and B2C marketing campaigns to drive results based on organizational goals. I believe in creating an environment of mutual benefit and respect and I often work hand in hand with my clients as part of their team. I am currently based in San Francisco, CA but work with clients remotely in other locations as well.
Allison Creative is the professional online presence for Allison (Chirdon) Baloglu (that's me!). I am currently looking for freelance marketing projects, everything from creating marketing plans and defining brand guidelines to implementing online marketing campaigns and social media programs. If you or someone you know is looking for an experienced Marketing Director to support your internal marketing teams, I would love to hear from you.
As an employee and contractor for her Marketing services, Allison has been an asset to our company. She is very smart, a great communicator and her work is outstanding. We found her marketing research skills and tactical implementation to be very valuable. Our clients and employees enjoy working with her.
Allison worked with SocialNav to set up and manage some of our outbound marketing and advertising programs, including email and a range of Facebook ads for our FB and mobile apps. She was fantastic at all levels – strategic direction, program planning, execution and post-program analysis. She’s a solid marketing resource. I’d gladly work with her again.
It was a pleasure working with Allison on a number of mission critical projects. Her very thorough research and inventive presentation concepts led us to very compelling and concise marketing content for our web site and infographic. I very much appreciated her strong attention to detail and her thoughtful discussions around how to best communicate sometimes complicated concepts.