As a marketer and manager I believe the best projects and intentions are doomed without a clear plan and goals. Creating and executing marketing plans is one of my passions, and part of why I love marketing. To me marketing is more than just a color scheme and a catchy jingle, although the visual identity is key to building a brand. Marketing is about creating an impact and knowing your customers, both internal and external. Crafting a plan and defining how you will measure success is key to the development of any marketing program, no matter how small the campaign. And while I love quantifiable results, the outcome can be defined in qualitative terms as well.
I work with businesses for both B2B and B2C marketing campaigns to drive results based on organizational goals. I believe in creating an environment of mutual benefit and respect and I often work hand in hand with my clients as part of their team. I am currently based in San Francisco, CA but work with clients remotely in other locations as well.
Allison Creative is the professional online presence for Allison (Chirdon) Baloglu (that’s me!). I am currently looking for freelance marketing projects, everything from creating marketing plans and defining brand guidelines to implementing online marketing campaigns and social media programs. If you or someone you know is looking for an experienced Marketing Director to support your internal marketing teams, I would love to hear from you.